One of the most challenging characteristics of the children’s fashion and lifestyle branch is that children grow up: that cute baby phase is over in a flash and, before you know it, your baby is a teenager. There is considerable potential, for instance, at the top of the size range for labels with enough ‘cool factor’. One such brand is Molo, which now ranges to size 176 and has adapted its logo to this change, with a sleeker larger M without the hand.
Children’s fashion shop Wijsneus of Groningen is also looking for ways to grow along with its target group
and, thanks to its new building, can do just that. “Customers grow along with you and want to continue visiting your shop, at least the brick-and-mortar one. So we decided to expand our product range with must-haves for shopping parents.”